Layouts of the paper eaters

Here i have drawn out a birds eye view of both the whole paper eaters exhibition and my section. Just so you can get an idea of what was going on.

Heres the whole floor plan.

Heres my section!

My logo and the lazer cutter

I have decided on my final logo, which is this

I am happy with this, I think it represents me very well. It also has room to be improved. I explored putting colour on it but i didn't like this. I think if i was a designer i could pick signature colours or patterns and use these but i don't. This is something i can work on.

One of the reasons i also picked this shape is because i can make cut outs of them and use them when working so people can recognise me and my work. I did this mock up in indesign to see how this could be used in my space at Selfridges.

I think these look really good so i decided to make up some or at least do some tests. So i booked a slot with the laser cutter to see what i could produce. I had never used it before i werent sure of the results but the technician helped me and i got some good results.

I used two materials, one plain white thick card and the other a sheet of thin green plastic.

The idea was to make two of the same each with a small hole in string could to tied through and hung up like in the mock up picture above.

I prefer the card one because its more defined and was easier to work with, also i could print different colours and shapes onto the card before to create different effects.

I could make different coloured ones depending on what sort of what i was doing, for instances if i was to work with the girls again i could make the pink and sparkly and so on.

This is a good planning for the future and would definitely like to investigate this further.

Website to pdf

So i started thinking about my website and what i wanted to do with it. I had one of my computer sessions but instead of Steve it was another computer man called Pete. I started talking to him about my website and what i wanted it to contain. He said why didn't i do i pdf? He then went on to show me all these really cool things you can do in indesign. So i decided that this would be a better way to present my work.

Good points of a pdf

• 
  
  easily accessible
• 
  
  can be sent to anyone via email
• 
  
  can be put on a website for people to view
• 
  
  can be viewed without Internet

I will still do a website so the public can access their photos, but as for putting up my other work i will present this all on a pdf. I have more knowledge in indesign and i have no idea about how to make a website. I would like to learn but i fear that i am not going to have enough time to learn properly.

I drew up some mock plans of my pdf.

Here's a pdf 'tree' of how each section is connected. In my pdf 'my work' is the busiest section.

I am happy with my choice. Doing it as a pdf gives me the chance to explore indesign more and become more confident. Also i can easily use this pdf as a template for my future website.

More feedback

This is her 'Cut Out wardrobe ' photo

I have managed to get some more feedback about my 'Cut Out Wardrobe'. Photographer Kristy Nobel who was taking photos for 'The Girls' at 'Paper Eaters'. I emailed here asking if she would be able to give her some feedback and she happily agreed. So i sent her some questions and this is what she said.

Here are the questions i asked -

1. Did you think the 'Cut Out Wardrobe' worked well as an interactive event?

2. Did you think the 'Cut Outs' were of relevance to 'The Girls - Paper Eaters long live the photo story' and were they easy to use?

3. What would improve about the 'Cut Out Wardrobe'?

4. Do you think the 'Cut Out Wardrobe' worked for all ages?

5. Do you think interactive events like the 'Cut Out Wardrobe' work well for the public?

and she answered them all jumbled up but thats fine its all the same to me -

'I think the cut out wardrobe was really fun and I love the detail in the painting and cut outs to look like you could fold them back. The backdrop was great and the ribbons were a cute detail. It is really good that you followed through with the photographs onto the 'washing line'.

Adults and children seemed to enjoy the idea, the only downside is when you are not here that it cant be used as much but is still visually interesting to look at and I have suggested if people have their own cameras that they can try the clothes on.

The idea, people seem to get instantly which is great!simple and effective rules the way. The only thing I would say is, as a photographer, the quality of the photographs doesnt reflect the quality of the work gone into the 'clothes'.

One thing that Andrea has added (as she is sat next to me) is that the straps of ribbon havnt seemed to last that well & she has repaired them with staples but this is probably because the publice are maybe not treating them with the utmost care.

The work fitted in really well the The Paper Eaters aesthetic both with colour and materials used.

Maybe with more money etc it could have worked that you printed out the photos on the spot or do some instant photography(poloroid)although I know this costs a bomb? I guess I am saying this because then the wall could have been fuller wiht hung print.' Kristy Nobel (25th April 2010)

Market segmentation and consumer target

Consumer targeting

More varied media consumption

declining consumer loyalty

individulisation of tastes and subsequent fragmantation of markets which is more costly to target

less cleary defined and segmented lifestyles

less predictable consumer behaviour

Segmentation

Segmentation is the indentification of groups of consumers within a market who share similar buyer behaviour, needs, motivations and attitudes.

Right product to right person

Segmentation - what i should ask myself

Is the segment indenitifiable?

Is the segment visable?

Is the segment accessible?

Is the segment measurable?

action - ability?

How realistic is getting your market?

Process of segmentation

Qualitative research - smaller research but more detail

Quantitative research - numbers

Analysis

Validation

Profiling

CRM - Customer Relation Management

- purchase history

- colours

Segment Variables

Geography

polychographics

socio-cultural factors

demographics

Segment evaluation

potential profit

potential growth

competition

size

fit with brand direction/vision

Targeting

different ways of going about it

Perceptual Map - where does my brand fit? need to ask consumer

asos.com took their customer information from what they brought and how much they paided etc and created personal emails to each customer advertising other pieces of same style/value.

Online is such a easy way of getting information about your customers. Everyone is online.

I heart Btown

Today was 'I heart Btown' the River Island event. It went really well and the weather was so hot! The group that was hosting 'I heart Btown' had got into the final 4 and so this meant that they had to actually do the event and people from River Island had to come down and judge. I offered to help out and was on the Illustrated t-shirt stall. It was a competition of who could design the best t-shirt and the winner was announced at the end of the event and won a £20 voucher for River Island.

Here are some pictures from the day.
Pictures taken by Sara Qaddura

Tutorial with Tiffany

Today i had my tutorial with Tiffany. It was the first bit of feedback i have had since being in residence at Selfridges. She really liked my project so far and went to visit it yesterday, she said that 'The Girls' really liked it and so did Selfridges.

She gave me a list of things i need to cover and research.

- i need to reflect on my project, talk about how it is interactive and that this is one of my mean themes that run through alot of my work. So i should work on this and keep it a theme.

- my interactivity needs to be visually communicated and the process to be reflected on. This means that i need to reflect on my work i have done so far from i different point of view. I need feedback from other people and pictures of me doing the 'Cut Out Wardrobe'

- need to talk about development for next year. What route will i take?

As for carrying on with this project i need to carry on developing my origami logo. Also i need to look at what i will be doing with my website. I talked to my computer technician about my website and how it was a really long process and that i definitely wasnt an expert at making them.

So he suggested that i make a PDF with all my work on. It still does the same job and i can still email it to people. Its easy to up date and i can still put everything i want on there that i wanted on the website like pictures and emails. I am still going to be making a small website for my 'Cut Out Wardrobe' pictures so the public can access it, i can also have a download link on the website so people can also download my work from there.

Reviews and feedback

As you can see from a previous post my work has been posted on different websites. To progress from this i emailed the relevant companies and asked if they could give me a short review/feedback.

Here is one from Anthony Hopwood who is a  photographer. He visted the exhibition whilst i was there over Easter and this is his picture.

Here is his feedback and review on my 'Cut Out Wardrobe'

"The cut out wardrobe! interesting idea, fits in well with the Paper eaters, fun, interactive, i have been back since then and it wasn't on, perhaps their should be a sign saying people help them selfs to put the cut outs on and take their own photograph on the back ground ( most people carry a camera with them nowadays, phones etc...) The images you took were okay, but as a photographer i would use a little lighting lift the image, also get the subject in the cutout to pose and do silly things gives another dimension to the image. but over all i liked it, i love things in installation where you can be apart of it, the cutouts were easy to put on and great designs. nice one" (Friday 16th April)

Thank you so much Anthony I really appreciate your comments, its great to get feed back from a professional photographer. Your comments will be very helpful.


In response to what you have said: Yes the idea about a sign is very good and one has been sent to Selfridges explaining what its all about and encouraging people to try the cut outs on and to take their own pictures. Also adding my email asking if they would send their photos.

Yes I loved this picture of John Scott who you came in with.

 

It makes the whole picture so much more fun! I definitely should have got people to do more stuff like this. I think people were quite scared to move around in them because they are quite flimsy and people were scared to break them. If I were to do it again i think it would be a good idea to have big printed pictures of other people doing poses like this so they will look to those for inspiration.

Interactivity

Throughout my time at Selridges i was the one taking all the photos and never actually got any pictures of me. I manage to find some on facebook! Some people came down from Bournemouth to come in a vist 'The Girls'. Here are a few i found, didnt realise i look so 80's. I wish i had more photos of me there because it would be good to reflect more and get a more rounded view.

Photo - Justine Mckee

Photo - Sara Qaddoura

Photo - Sara Qaddoura

Photo - Sara Qaddoura

Photo - Sara Qadduora

I have so much information from my time here and i think i need to think of a way of putting it all together, i will be making a website where the final photos of thew public will be posted. But i feel that i need some sort of final round up of what i did there. Maybe i could put this on my website as a opening page or something.

'The Girls' Review of my 'Cut Out Wardrobe' by Robyn Lynch

"Another is some fashion fun in the form of an interactive cut out wardrobe made by Jess Jarvis. Featuring 2D life size cut out pieces by Jess, the cardboard wardrobe is hung on a rail next to a photo-shoot background ready for you to come along and flaunt your fashion flare by trying on the fabulous pieces Jess has made.

So there you have it, two more excellent reasons to come visit us at Selfridges! Come and view the awesome flock of origami paper cranes and try on the life size paper wardrobe and see if you can make it onto the wall of fame like these fab fashion cats!" Robyn Lynch

All the pictures...

Click here to view all the photos taken at my Cut Out Wardrobe!

My Wardrobe is everywhere.

After leaving Selfridges my work continued to be there. It was also shown on a few websites of different companies that had been in to see 'The Girls'. Here are some of the links to these websites!

Amelia's Magazine

The Photographers Gallery

'The Girls' Blog

Take a look and see what you think! So excited that this has happened. Thankyou to everyone that came to visit and to everyone the took part you all look fab!

Last Day! How i finished my installation.

Today was my last day at Selfridges! Towards the end of the day i started to set up my Cut Out Wardrobe installation. I hadnt definitely decided what i wanted to do with the space, so whilst i was working there i could see the space and how i was going to use it. Initally i was going to pin all the cut outs to the wall and fence for people to look at however this would have ment that people couldnt use it any more.

The cut outs do look really good on the wall because the black really brings out the colours and you can clearly see each shape. However i wasnt sure whether to put them all on the all or keep a few on the rail. I thought that this didnt look right and it didnt looked finished. So I decided to keep them all on the rail and i am going to make a sign telling people that they can still use the wardrobe and take there own pictures.

I also used a few of the cut outs and tied them the fence behind my photos which looks good. I wanted to put some up to show people what they look like because when they are hanging up you could only see the front one properly. Also the photo wall became an example wall to other memebers of the public so they could see what they have to do.

I really enjoyed my time with 'The Girls' at Selfridges! It is a fab exhibition so you should all definitely go and visit it! Good luck to 'The Girls' for the rest of there time there!

Monday 5th at Selfridges

Still getting some fab photos! People are really loving the cut outs. Here are a few more edited pictures.

As you can see there are people of all diferent ages and genders. I really thought because i only did female outfits that i would restrict myself to female customers but everyone has really taken to it. There are families were the little kids are daring the dads to put a dress on and partners saying 'I will do it if you do' which i think is really fun. People think its really fun which i am proud of. I wanted it to be like that and i have managed to achieve it!

Here is step by step document of how i have edited my photos.

Done a little editing

Today is the 2nd day of the Paper Eaters and of course its still fab.

Here is a picture i have edited from yesterday, i wanted to to give the old effect of a 80's magazine so i changed the colours to a more yellow tone.

After

                                                                             Before

As you can see it looks alot better. Its been cropped, and had some touch ups on the side where some of the black was still showing. Also you can still see the crinkles in the back drop but i quite like that. Going to experiement with some more and also depends of what Zoe and Andrea want.

Things to do...

Make a 'Its Free' sign.

Edit two pictures one male one female and print off and stick on wall.

Get photos printed so far.

Make 'Jessica Jarvis' sign for installation afterwards. 

First day of Paper Eaters!

Today was the first day! It worked really well! people were walking through and stopping and asking questions. There is alot of interest and people find it really fun and exciting. I think the public that can remember the 1980's love it because it brings back loads of memories and kids love it because well what kid wouldnt! You can make stuff, play with hula hoops, dance on the 80's dance floor and much more!

People are really interested in 'The Girls' and love to know what there about and what they do. I have also had many people asking what i am doing and having some really good interest. People have loads of fun with my cutouts, and they take picking one really seriously almost like there shopping for really clothes!

Great fun cant wait for tomorrow!

Here are a few un-edited pictures from today. I alos love how some people didnt just stand still in the middle some people really played up to the camera and did some really fun stuff.

I am so happy with how they have turned out and how the public have reacted! Cant wait to edit them and get them printed.